Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 113

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 138

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 35

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 107

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 109

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 111

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 112

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 113

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 138

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 35

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 107

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 109

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 111

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 112

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 113

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 138

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 35

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 107

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 109

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 111

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 112

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 113

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 138

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 113

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 138

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 35

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 43

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 35

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 43

Online Reputation Management czyli ZarzÄ…dzanie ReputacjÄ… Online

Autor: Robert Nowaczyk.

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 35

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 107

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 109

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 111

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/functions.php on line 112
12 lis 2009

Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 113

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/rnowaczyk.com/httpdocs/wp-includes/link-template.php on line 138

Zarządzanie reputacją online w Polsce dopiero zaczyna raczkować, w sumie ostatnimi czasy nagłaśniany jest ten cały internetowy public relations, ale czy samo e-PR wystarcza? Nakreślę czym jest zarządzanie reputacją online oraz dlaczego reputacja jest tak ważna nie tylko jako punkt strategi w marketingu internetowym.

ZarzÄ…dzanie reputacjÄ… online jest procesem majÄ…cym na celu monitorowanie opinii w internetowych mediach na dany temat (mogÄ… to być opinie na temat danej marki, osoby, produktu czy nawet miasta – tak, dla miast też buduje siÄ™ kampanie PR), analizowanie tych opinii oraz odpowiadanie i docelowo reagowanie na nie, co w dÅ‚ugo terminowym okresie czasu ma polepszyć aktualnÄ… opiniÄ™.

Kto powinien zainteresować się zarządzaniem swojej reputacji online?

każdy z nich jest codziennie “wystawiony” na publicznÄ… krytykÄ™, która jest publikowana na prywatnych blogach czy na serwisach spoÅ‚ecznoÅ›ciowych.

Jak się do tego zabrać?

Głównie w tym procesie pomogÄ… nam wyszukiwarki internetowe, przeszukajmy ich zbiory pod swoim kÄ…tem – wpisz swoje imiÄ™ nazwisko czy też nazwÄ™ firmy, nastÄ™pnie zbierz możliwie dużą ilość aktualnych wÄ…tków, tzn. takich gdzie nadal trwa dyskusja na Twój temat, zarejestruj siÄ™ na danych forach, napisz komentarz do wpisu na blogu czy też zarejestruj siÄ™ w danym serwisie spoÅ‚ecznoÅ›ciowym – wszÄ™dzie tam, gdzie chciaÅ‚byÅ› zareagować.

Stwórz swój profil z prywatnym zdjÄ™ciem czy też logo, złóż oÅ›wiadczenie w przypadku zÅ‚ych opinii i zaproÅ› do rozmów na stworzonym przez Ciebie #tagu lub temacie na forum – postaraj siÄ™ wszystkich kierować w 1 miejsce, odpowiadaj w miarÄ™ szybko i sensownie. W przypadku gdy zÅ‚e opinie okazujÄ… siÄ™ być prawdziwe postaraj siÄ™ to wytÅ‚umaczyć – i nie kÅ‚am bÄ™dzie to jeszcze gorzej odebrane niż przyznanie siÄ™ do bÅ‚Ä™du i oczywiÅ›cie poinformowanie, że taka sytuacja siÄ™ już nie powtórzy.

Po takim starcie nie uciekaj z danego serwisu, zostań tam i stale monitoruj przedstawiane tam opinie, przytaczaj pozytywne historie z swojego życia, publikuj odnośniki do swojego i innych blogów, pozwoli Ci to również na zostanie w kontakcie z odbiorcami.

WÅ‚Ä…czajÄ…c do tego procesu dodatkowo pozycjonowanie pod nasze nazwisko czy nazwÄ™ firmy możemy przedstawić potencjalnym zainteresowanym tylko te kanaÅ‚y, które wedÅ‚ug nas sÄ… na tyle poprawne na ile chcemy pokazać – i nie jest to oszustwem a czystym zabiegiem marketingowym z dziaÅ‚u PR, ponieważ czÄ™sto zdarza siÄ™, że “wykaÅ„cza” nas konkurencja bÄ…dź kilka osób.

I pamiÄ™taj – nie zapomnij tworzÄ…c swojÄ… strategiÄ™ o serwisach spoÅ‚ecznoÅ›ciowych!

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Internetowe Public Relations, Pozycjonowanie, Social Media Marketing

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